Edited: first appeared in the SCBWI Metro NY Newsletter Spring ‘97
© Chris Tugeau

THE ARTIST AGENT TEAM

ARTIST AGENT - those words should bring good thoughts to a freelance artist: someone who believes in them, nurtures their talent, advises them on directions, negotiates those nasty business problems — and gets them paying jobs! Sounds great, but what is the reality of this relationship? What should the artist’s expectations be? When is the artist ready for or in need of an agent?

There are various kinds of personal styles in agents just as there are with artists. Once the artist is truly ready to have an agent, he/she must work at finding a good match. This can take time. It is not unusual to need a year of working together before both feel comfortable with the match. Occasionally, you can tell after the first contact — or it may take several tries with several agents.

I received a lovely note recently that I think will help illustrate this matchmaking. The artist wrote, "My first agent never spoke to me. My second agent only talked about herself and her problems…" This artist had been looking for direction and guidance. After some time together, we are just now connecting on the kinds of books she wants to be doing.

It’s a two way street. You need to be available and cooperatively involved. Agents put a lot of unpaid time into helping an artist develop. This is the reason agents are often understandably reluctant to take on an unproved artist. However, if there is talented promise and enthusiasm, this developing work can be very rewarding for both.

Some artists want a "hands off" approach: a "here is my work, now get me jobs’ attitude. Others may want a person they can call comfortably and talk to, even vent with. Whatever the case, you may find a working relationship in your own city or across the continent. With today’s communications — and a little bit of luck — you can find work and agents just about anywhere.

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