So, are YOU ready? You MUST be brutally honest with yourself. Is the quality of your work up to the professional standard? Does it compare well with the work you see in promotional books (with agents?) and on their web sites? Do you have a minimum of 10-15 strong samples that are truly representative of your style, and that are directed to the market the agent represents. Do you have preferably some published work to show? Can you pay for a promotional mailer piece and perhaps a page in a directory book? Can you commit to deadlines, and know how long it takes you to complete each type of piece? Don’t waste their time, or yours, if the answers aren’t all "yes!"

If you are accepted for representation, expect to be asked to provide a promotional samples that the agent can immediately send out to clients You can’t get work if the buyers don’t know to ask for you! (I say this constantly!) You will also need portfolio pieces to show, and duplicates for sending out on lean. Also expect some sort of agreement, written preferably, so that all expectations on both sides are clear from the start…including how to end the relationship.

Do you need an agent? If you really hate to represent yourself, it’s an easy ‘yes." I, however, encourage my artists to continue to self-promote some if they can and wish to do so. I feel this experience helps them grow professionally, and to better know the needs of the market. Their expectations of me are far more realistic too! Some agents forbid this however. Of course, only ONE agent must show your samples in a given market. (be VERY careful of ‘toe stepping") Of course, if you are so busy in one area that you have no time to self-promote, and agent can be invaluable. Just remember, you need to be able to accept new work in the agent’s area also, or the agent can't afford to hold on to you! Lastly, if you are a terrible negotiator an agent can be a financial godsend and business savior. Again, you and your agent should learn to work together as The Dream Team to best fulfill both your needs.